You’ll be amazed by what people say about your pages. (Some of the comments may even be complimentary!) Put your e-mail address on your home page and ask for comments. People who have never before seen your site will have a good, fresh perspective and can give you feedback on things that you may not have thought about. Everyone can benefit from outside input. Criticism by your prospective audience is not only useful, it’s also educational. You can learn a lot about what people expect and want. Criticism can’t hurt anything but your pride, and it almost always improves your site.

It’s hard to believe, but there was a time when people would only tell you what they think of you if you asked them. Now, in the era of Twitter and Facebook, it can sometimes be difficult to make them stop talking about you. That can be good or bad, depending on what they are saying – but in any case – LISTEN TO THEM.

8) Do test your pages

Testing your pages is easy. You probably don‘t send e-mail without spell-checking lt. Similarly, you should not put up your Web pages without testing them. That means looking at your pages on your own machine before testing them on the web – follow links, see how graphics and text fit together and so on. Also, looking at your pages in different browsers doesn’t hurt. If you can`t do it, ask a friend or even a stranger to help. Oh, again, don t forget to spell-check your pages.

This is just plain crazy-talk, right? While some people are comfortable throwing up gibberish, I don’t know many people who enjoy reading it. And, as the authors pointed out – make sure all your images load correctly, links are coded with valid addresses and yes, even on 2010 you STILL have to check your site in multiple browsers.

9) Do publicize your site

Nothing is more frustrating than putting up a site that no one visits. Fortunately, publicizing your site is not hard. Add your site to the popular indexes, for example, through the excellent “Submit-it” site: (NOTE: This is no longer a submission site)

You can also post to appropriate Usenet newsgroups, put out a press release, or shout it from the rooftops. Just building a site doesn’t necessarily mean people will come to it. You still have to get the word out.

Of course site promotion is still important, but I would certainly suggest you avoid sites/services that claim they’ll submit your site to thousands of engines and indexes. Press releases, done correctly are a good way to start. Does anyone use UseNet anymore? You should make sure your site has a valid sitemap for the engines to crawl, but beyond that – there are lots of ways to promote your site.

10) Do update your site

A static site is a boring site. True, it works for some purposes, but in general, if you want people to continually revisit your site, you must keep it updated. The best sites are those that continually provide new and interesting content. Include pointers to information that’s frequently updated, like “Thought for the day” or “Links to new, cool sites.” Let users know how often to expect updates and be sure to showcase new content. A “New” icon next to recently added or updated content can work wonders.

You’ve probably heard the phrase “content is king” more times than you care to remember, but it’s based on the fact that both people and search engines like for you to keep your site fresh and the easiest way to do that is with a steady stream of new content.

There you have it – Ten Web Publishing DO’s, straight from the web design time machine. What did you do then that you find yourself doing again today?

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