Are you struggling to rank well in a competitive industry?
I know, I know. Who isn’t? Video can help.
I’ll assume you have completed an SEO site audit looking for ways to improve your on-site optimization and are seeking out quality back-links to improve your off-site presence. If not, well, video can still help – but you REALLY need to make sure you do these steps too.
Video has long been known to rank well in the search engines, and thanks to universal search its done even better in the last year or so. If you are not familiar with universal search, in a nutshell it means that Google (or the other top engines) search all of their indexes for possible results to your query and return the top entries for web, news, video, images and local on one page. Getting your content returned by more than one of these indexes GREATLY increases the likelihood of your link(s) being clicked. Web video is one of the easiest to create and get indexed.