Tell people what to search for
Is your Web site full of great content that nobody knows to search for? Are your products getting great reviews that aren’t being seen by your potential customers? How do you get this great information in front of your readers and potential customers? The answer may be easier than you think. If people aren’t searching for what you want them to – just tell them what to search for. Seriously.
Fujitsu Print Ad - Search Box Close up
Fujitsu did it, and did it quite well in a recent print ad for one of their scanners. The ad could have given quotes from several reviews, but then we may have suspected them of only listing the good ones (I know I always suspect that of advertisers). They could have listed dozens of tech specs or told us why the marketing department thinks we will love it. All of the things that appear in ordinary print ads. more…
