Tag-Archive for ◊ Search Engine Optimization ◊

Do as we say, not as we do

If you are even remotely involved in marketing, communication or PR, you have no doubt heard of Ragan Communications.  The good folks at Ragan have been providing expert advice for years.  Ragan, like many others in their field, have been getting more involved in Social Media, e-marketing and even Search Engine Optimization (SEO).

One of Ragan’s staff writers recently posted an “aticle” (UPDATE: Original article now resides in member’s only area.  Here is a Google cached version) (UPDATE: Now the Google cache is dead too…sorry) on how to land on the first page of Google.   In the story, author Michael Sebastion summarizes for us a presentation made by John Spagnuolo at a recent Ragan conferance (which generally are quite good – you should go to one).

Michael’s summary was well-written and John’s suggestions, aside from implying Web teams are slow and difficult to work with, were accurate.

How many SEO rules can one article break?

The page this article is on breaks many of the rules talked about by John, and a few other  important rules of SEO. more…

I’m a Search Engine Optimizer (SEO).  I like to think I do a pretty good job.  By no means am I an SEO industry rock star.  While I’ve done a few SEO site reviews for friends and small business, and made some suggestions on how they might improve site rankings on Google and the other Search Engine Results Pages (SERPs), I primarily work on my employer’s corporate Web sites.

Because I don’t consider myself an SEO rock star, I find it curious that for each of the phrases below I rank on page one of Google (tested on 12/10/2008).  These rankings are not just here in Austin, Texas. Thanks to testing done by some of my Twitter pals, I know the pages have similar ranks in other parts of the country and the world. more…

Getting Found For What You Don’t Do Can be a Good Thing

Buckle your seat-belts folks, this week’s SEO tip is a bit upside-down.

You’ve spent countless hours building a beautiful site, filled page after page of compelling, keyword rich content.  You have proper page titles, used the headline tags, even made sure to use alt tags and photo captions.  All your hard work is being rewarded, as you slowly work your way up the page rankings for your chosen keyword phrases.  But are you reaching all of your potential customers?  I can guarantee that many of you are not.  Trust me, I checked.

Want to find out more?  Then stop over to agentgenius.com and learn about using Negative search Phrases.

Image Copyright Time Inc.

What?  Why those dirty S.O.B.s!

Okay, not really.  But what if they did?  Imagine how easy it would be to just place all your listings in one easy to use and navigate location.  A single place where masses of your potential buyers would go to shop for their new home.  No more having to deal with running your own listings site, no more dealing with code, or web geeks – you could just sell homes.

On the other hand, how would you be able to differentiate yourself, and your listings from the others on the shelf next to you?  What would make you the best person to work with? more…

This is such a popular and wide-spread myth.  But, it is just that – a MYTH.  Google tells us they can the read dynamic URLs, but cautions us to use keyword rich, reader friendly URLs when possible.

Want to find out more?  I knew you would, click on over to AgentGenius.com for the full story.