• Thursday, July 01st, 2010
Am I a Web Publishing Dummy?
I was somewhat startled to discover a copy of “Creating Web Pages for Dummies (1998)” on my desk this morning. The book promises I’ll be able to “Create Dazzling Home Pages – In No Time!” I’m still not sure who put it there, or what they are trying to tell me, hopefully that mystery will soon be solved, and hopefully they were thinking I’d get a laugh from it and not that I’d learn something from it. As I glanced at the table of contents, it did generate a grin or two – there’s a whole section devoted to geocites. However two chapters stood out more than the rest “Ten Web Publishing DO’s” and “Ten Web Publishing DON’Ts.” I just knew these tips from the early days of the web would create some laughs, so I flipped ahead and looked at the lists. I could not have been more wrong. Why I was wrong is connected to the fact that there is something very important to note about this book – the ONLY mention of anything search engine related is this brief definition:
Search engine: Web-based services that help you find things you are looking for.
Why is that important you ask? Because this book was written before web designers/developers thought that getting attention from Google was more important than giving visitors good content. The fact that the authors were concerned with content makes both of their lists still (mostly) accurate. Below is the list of ten “DO’s” along with my comments about how they may (or may not) apply today.
• Tuesday, August 11th, 2009
I’ve had my iPhone for about six months, and I’m always amazed by the wide range of apps available for it. From the flat-out silly, like “fart machine” to those much more useful like Tweetie and Fandango. It seems that no matter what your interest is, there’s an app for that.
I spent some time recently scouring the app store looking for tools that might be useful for those who want their sites to rank better on the search engines, for people interested in buying domain names, reviewing web statistics or monitoring the health of their web servers. more…
• Monday, March 16th, 2009
That’s the word for day two – just WOW!
For me day two was more about meeting great people and learning about great tools than anything else.
Of course the highlight for the day was that Rhea Drysdale (@Rhea) decided it was safe to follow me on Twitter, even though every time she looked over her left shoulder, there I was. It was really great to meet you Rhea!
Matt Cutts of Google fame also chatted with a few of us about his recent weight loss success and shared his secret to success. It’s hard to believe, but apparently if you exercise and eat more fruits and vegetables, it’s good for you. Who knew?
• Sunday, March 08th, 2009
That was the question I set out to answer one day last week. Well, sort of anyway.
I’m sure most of you are well aware of the hullabaloo caused by the recent move made by Mars/Skittles that converted Skittles.com from a traditional web site to a mashup of social media sites, incorporating content from Facebook, wikipedia, YouTube and Twitter. The overall success of the social experiment has been debated widely; some seem to think it was brilliant, others feel it is ridiculous mistake to place control of a brand’s voice into the hands of the general public at large. Regardless of which camp you are in, all seem agree that it took considerable courage. Understandably, word of the new site spread like wildfire. Before long, nearly everyone on Twitter was sending messages with “#skittles” in them, just to see if they would show up on the site. I began seeing people comment in my “twitter stream” about what others had written just to get listed on the skittles page. I realized that people were not just looking for their own tweets, but were actually reading what others had written – score one for the skittles team.
• Friday, February 27th, 2009
Can a product be too good for its own good?
We’ve all heard the expression “it’s too good to be true”. That’s something that as marketers, we have to be careful not to create when we promote our products – no matter how great or innovative they may be. People often have preconceived ideas about what various products can and can’t do, and claims of performance that go beyond those expectations may be viewed as unrealistic and unbelievable. If your customer thinks you are exaggerating the performance of your product, they may still be willing to try it, but will not be willing to pay the price you expect for such an industry break-through. Your customers see the transaction as risky and will want to limit possible losses. Even if your products do all you say and more, if people don’t believe you, the perceived value of your product will lessened.
What if your product was a talking dog?