• Tuesday, January 20th, 2009
That is an excellent question. One which is asked (and debated) as often by experienced SEOs and Web designers as it is by people new to the industry.
The keywords meta-tag was created when the web was young to help site designers let engines know what a Web site was all about, and it worked well. Too well. Early SEOs started abusing the system by stuffing them with popular search terms that were not at all related to the current page to drive up rankings and page views. The search engineers figured this out pretty quickly and either decreased the importance of the tag, or ignored it completely. more…
• Thursday, December 18th, 2008
Do as we say, not as we do
If you are even remotely involved in marketing, communication or PR, you have no doubt heard of Ragan Communications. The good folks at Ragan have been providing expert advice for years. Ragan, like many others in their field, have been getting more involved in Social Media, e-marketing and even Search Engine Optimization (SEO).
One of Ragan’s staff writers recently posted an “aticle” (UPDATE: Original article now resides in member’s only area. Here is a Google cached version) (UPDATE: Now the Google cache is dead too…sorry) on how to land on the first page of Google. In the story, author Michael Sebastion summarizes for us a presentation made by John Spagnuolo at a recent Ragan conferance (which generally are quite good – you should go to one).
Michael’s summary was well-written and John’s suggestions, aside from implying Web teams are slow and difficult to work with, were accurate.
How many SEO rules can one article break?
The page this article is on breaks many of the rules talked about by John, and a few other important rules of SEO. more…
