• Tuesday, October 21st, 2008
A while back I wrote that email marketers need to do their homework about to who and when they are sending messages. To say I am shocked that these companies did not read my article and immediately change their processes would be…an exaggeration. If they paid any attention to the world of e-marketing they would have already done the research and I wouldn’t be ranting (again).
Now I’ve decided to name names. Hopefully they have the sense to at least have a “Google alert” set up and will read this. If you are one of THEM, congratulations for getting here. The messages listed below were all received within one week, Sunday midnight to Sunday midnight and arrived outside of regular business hours (CST). more…
• Friday, September 19th, 2008
I Do Not Need a 4 A.M. Wake-up Call.
I’ve been getting more and more Email marketing from large companies lately. I won’t call it spam since I have done business with each of them at some point, even though it has been a while with some of them.
I’m a bit perplexed at the delivery schedule of a few of them as they seem to be following suggestions from the pre-spam era and are sending in the middle of the night. I have two problems with this. First, like a lot of people, I get my mail on a Smart Phone when not at my desk. In my case a Palm Treo 750. Why is that a problem you ask…because whenever I get new Email, my phone it lights up and announces in a rather loud voice “You have new mail in your in box.” Of course I could just turn it off, but being the paranoid parent of two daughters that do not live with me, I’d rather leave the phone turned on. Besides, you never know when Terry Francona might call seeking advice for an upcoming game. The second problem is that most mornings I have so much junk in my mailbox I really don’t have either the time or the desire to even skim their Email to see if it is of interest to me or not. more…
