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• Tuesday, July 13th, 2010

web pages for dummiesPut your visitors before the engines

In my last article I published a list of “TEN DO’s” from the 1998 edition of “Web Publishing for Dummies”, today we review ten things the authors thought you should NOT do. You might be surprised, as I was, that all ten are still applicable today.

The great thing about this book (if you ignore references to CompuServe, Prodigy and GeoCities) is that it was written before the search engines moved to the front of everyone’s mind. The information presented is primarily focused on creating a better experience for your visitors, and that is something that we should all be working towards.

Take a moment or two and review this list – did I miss anything? more…

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• Thursday, July 01st, 2010

web pages for dummiesAm I a Web Publishing Dummy?

I was somewhat startled to discover a copy of “Creating Web Pages for Dummies (1998)” on my desk this morning. The book promises I’ll be able to “Create Dazzling Home Pages – In No Time!” I’m still not sure who put it there, or what they are trying to tell me, hopefully that mystery will soon be solved, and hopefully they were thinking I’d get a laugh from it and not that I’d learn something from it. As I glanced at the table of contents, it did generate a grin or two – there’s a whole section devoted to geocites. However two chapters stood out more than the rest “Ten Web Publishing DO’s” and “Ten Web Publishing DON’Ts.” I just knew these tips from the early days of the web would create some laughs, so I flipped ahead and looked at the lists. I could not have been more wrong. Why I was wrong is connected to the fact that there is something very important to note about this book – the ONLY mention of anything search engine related is this brief definition:

Search engine: Web-based services that help you find things you are looking for.

Why is that important you ask? Because this book was written before web designers/developers thought that getting attention from Google was more important than giving visitors good content. The fact that the authors were concerned with content makes both of their lists still (mostly) accurate. Below is the list of ten “DO’s” along with my comments about how they may (or may not) apply today.
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• Tuesday, June 22nd, 2010

While I was not one of the nut jobs Apple Enthusiasts that stayed up all night to pre-order the new iPhone 4, I did eagerly await the release of the new OS4 software update and install it the very second I was able to.  Thankfully my install was quick and painless, though not without a few surprises.

iphone os4 geotagging photo mapOne of the semi-new features is the ability to geotag your photos.  I say it’s “semi-new” because as it turns out, it’s actually been available since the OS2 update, but not everybody knew about it (more on that later).   With the release of OS4, it’s more obvious – and actually usable on the iPhone.

Geotagging your photos on the new OS4 allows the iPhone (and various other tools and websites) to sort your photos by location.  When you open the photos app, you’ll notice two icons at the bottom – “Albums” and “Places”.  Selecting “places” will provide you a map, similar to this one that I grabbed from my phone.

The level of detail at which the photos are geotagged is pretty amazing, though with the iPhones GPS capabilities, should not be all that surprising. The map I uploaded is zoomed out pretty far, but if you were to continue zooming in you would see the little dots continue to split and multiply as photos are sorted into smaller and smaller groupings based on their respective locations.  That’s cool, right?  This will be great for vacations, or events – it’ll be so much easier to upload your memories to Picasa, Flickr, Photobucket or any number of places and have them automatically tagged by location.  Welcome to the future my friends, or if you are an Orwell fan, I guess it might be the past. more…

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• Thursday, March 25th, 2010

Yeah, Yeah, this is not SEO, marketing or anything even close. Tough – it’s my web site, I’ll post what I want and you’ll read it…and you’ll like it, you hear me? Wow, kinda sound like Mom and Dad there.

This is an e-mail I received from my parents today – I just had to share it. They are pretty amazing people, I can only hope that I mean as much to my children as my parents mean to me.

It doesn’t seem possible that it’s been 45 years. When you’re young you can’t wait to get older, now you don’t know where all that time has gone. You think of the good things, like seeing your face when we went into Disney world the first time, and wish there had been more, you think of the bad things and wish had been fewer, I guess it all evens out in the long run, just know we love you very much and wish you all the happiness possible, I love you very much, Dad

I’ve been thinking of you more than usual this week – counting the days down to the 25th.  I am so happy that you will have a nice birthday this year.  I tried to say that in the card that we sent but I’m sure I didn’t say it very well.  We were so sad to learn that there were many years when your birthday went unnoticed.  That happened to me once and I was devastated so I can’t imagine how awful it must have been to have it happen to you year after year. It was wonderful to celebrate your birthday with you last year – wish we could do it more often.  I’m sure you know it but I will tell you anyway – we never ever forget you on your birthday.  I always think of the first time I saw you in that little hospital crib.  The nurses tried to wheel you out to the nursery but I grabbed on to the crib and would not let them take it until I had time to check you out – I counted all of your fingers and all of your toes.  Dad remembers that when the doctor came out to tell him that you were a boy, the first thing the doctor did was to reach into his shirt pocket and take out a cigarette! Boy, how times have changed.  Grammie and Grampa Bragdon were there with Dad waiting for you to make your appearance.  By the time that Grampa and Grammie Leblond got there, you had started to look a little bit Chinese due to the jaundice but even so, everyone agreed that you were the most beautiful baby.  So many memories.

We are very proud of you and are so very happy that you are happy now and also, hope you understand this comment, we are grateful that you are appreciated.

We’ll call you Thursday. I love you very much, Mom

Thanks for everything Mom and Dad – I love you guys.

Now somebody pass me a tissue.

Category: About Jack  | 2 Comments
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• Tuesday, March 23rd, 2010

Marketing-babble

I’m on a bit of a rant today. Before we get started,  If you are not familiar with buzzword bingo, take a moment and watch the clip….I’ll wait.

Somehow, it seems that even though most marketers had figured out buzzwords were bad, they are making a comeback.

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