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• Saturday, March 12th, 2011

Be my friend and you can share my toys

Remember when you were a kid and the other kids on the playground would say things like “if you be my friend, I’ll let you play with my new toy?”  Or perhaps, “if you give me some of your dessert I’ll be your friend.” It’s just what kids do, and most of us grow out of that.  Or, at least I thought we did.

A growing trend in social media is to lure people to “like” or “follow” companies, products or brands by giving them something they want; a t-shirt, sticker, hair-care products or some other equally useless awesome “stuff”.  OK, that’s cool, everybody wins, sort of.

It’s a disaster, not daycare.

However, I think a line has been crossed.  While I and many other tech-minded people were at SXSW, a terrible disaster took place in Japan.  more…

• Wednesday, September 22nd, 2010

I'm not lazy, I just don't careAs an email marketer, I can tell you that many of the people in my profession work hard to develop good content, sell their products and constantly increase the size of their subscription base.

Despite their best efforts, there are three things working against them.

You see, most email subscribers are naive, lazy and misinformed.  Of course I mean that in the nicest way possible ;-). more…

• Tuesday, September 21st, 2010

Email marketer?  Me? No, I'm a garbage collectorIt’s true; research has actually proven that email marketers are even dumber than previously thought was possible.  In the interest of fairness and full disclosure, I have to tell you I am an email marketer.  Although, sometimes when I meet someone new I lie and say I’m a garbage collector. Most people like what garbage collectors do for a living.

It’s not the size of the boat; it’s the motion of the ocean.

The crew at recently concluded a 19 month study into how email marketers handle non-responsive addresses.  I don’t know what the researchers expected to uncover, but the results were shocking, at least to me anyway. more…

• Thursday, August 12th, 2010

Unsolicited Commercial Email

I don'tlike spamMore affectionately known to the public as “spam”, unsolicited commercial email (UCE) is one of the most infuriating things facing mankind today.  Worldwide, it is estimated that there are approximately 183 BILLION spam messages sent DAILY.  Yes, BILLION and yes, DAILY.  Even though we may only spend a few seconds on each piece of spam, all those seconds add up to some staggering amounts of lost time, productivity and money.  Google has a nifty tool to help you find out what spam might be costing you.

In 2003, the US Federal Trade Commission (FTC) enacted the “Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act” in an attempt to curb the rapidly growing spam problem. Who thinks it worked?  Since then it has been revised a few times, but as far as controlling spam goes, it remains just as ineffective.  We’ll get to why I think that in a bit. more…

• Saturday, August 07th, 2010

Common email measurementsEvery facet of internet marketing has its own vocabulary, and for beginners it can be difficult to effectively communicate your wants needs without a proper understanding of the terminology.  Terms like “Open Rate”, “Click Rate”, “Conversion Rate” and “Cost-per-Click” can be a little intimidating for people when they are just getting started.

Without at least a basic understanding of the language of email marketing, it can be difficult to know what you need to track and what the measurements can tell you about the success or failure of your campaign.

What follows is a list of ten terms that are commonly used with email marketing campaigns, what they mean, how they are normally calculated and why it’s important to you. more…