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Author:
• Tuesday, September 21st, 2010

Email marketer?  Me? No, I'm a garbage collectorIt’s true; research has actually proven that email marketers are even dumber than previously thought was possible.  In the interest of fairness and full disclosure, I have to tell you I am an email marketer.  Although, sometimes when I meet someone new I lie and say I’m a garbage collector. Most people like what garbage collectors do for a living.

It’s not the size of the boat; it’s the motion of the ocean.

The crew at returnpath.net recently concluded a 19 month study into how email marketers handle non-responsive addresses.  I don’t know what the researchers expected to uncover, but the results were shocking, at least to me anyway. more…

Author:
• Thursday, August 12th, 2010

Unsolicited Commercial Email

I don'tlike spamMore affectionately known to the public as “spam”, unsolicited commercial email (UCE) is one of the most infuriating things facing mankind today.  Worldwide, it is estimated that there are approximately 183 BILLION spam messages sent DAILY.  Yes, BILLION and yes, DAILY.  Even though we may only spend a few seconds on each piece of spam, all those seconds add up to some staggering amounts of lost time, productivity and money.  Google has a nifty tool to help you find out what spam might be costing you.

In 2003, the US Federal Trade Commission (FTC) enacted the “Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act” in an attempt to curb the rapidly growing spam problem. Who thinks it worked?  Since then it has been revised a few times, but as far as controlling spam goes, it remains just as ineffective.  We’ll get to why I think that in a bit. more…

Author:
• Saturday, August 07th, 2010

Common email measurementsEvery facet of internet marketing has its own vocabulary, and for beginners it can be difficult to effectively communicate your wants needs without a proper understanding of the terminology.  Terms like “Open Rate”, “Click Rate”, “Conversion Rate” and “Cost-per-Click” can be a little intimidating for people when they are just getting started.

Without at least a basic understanding of the language of email marketing, it can be difficult to know what you need to track and what the measurements can tell you about the success or failure of your campaign.

What follows is a list of ten terms that are commonly used with email marketing campaigns, what they mean, how they are normally calculated and why it’s important to you. more…

Author:
• Monday, July 26th, 2010

SEODJWed - it's not your parents radio.If you’ve noticed the #SEODJWed hashtag in your twitter stream, it’s a safe bet you have asked yourself that very question – I know I did.

In a nutshell, #SEODJWed is a group of SEOs from around the world with a wide range of musical tastes, each sending out links to music they enjoy, or have been asked to play… and it happens on Wednesday.  It’s been dubbed “Social DJing”, I just call it fun.  It’s the way radio ought to be, great music, an occasional interesting story and no commercials.  It’s defiantly NOT your parents’ radio.

To find out more about what it is and how it got started, I did an email interview with some of the frequent contributors.  I sent questions to Monica Wright (@MonicaWright), Tony Verre (@TonyVerre) and Steve Plunkett (Steve does his DJing as @djpaisley), and since I recently started pitching in, I figured I provide my own answers as well – that doesn’t make me crazy, right?

more…

Author:
• Tuesday, July 13th, 2010

web pages for dummiesPut your visitors before the engines

In my last article I published a list of “TEN DO’s” from the 1998 edition of “Web Publishing for Dummies”, today we review ten things the authors thought you should NOT do. You might be surprised, as I was, that all ten are still applicable today.

The great thing about this book (if you ignore references to CompuServe, Prodigy and GeoCities) is that it was written before the search engines moved to the front of everyone’s mind. The information presented is primarily focused on creating a better experience for your visitors, and that is something that we should all be working towards.

Take a moment or two and review this list – did I miss anything? more…