With all the hullabaloo about e-marketing, blogs, podcasts, SEO, etc, etc, etc. We sometimes forget that for a small business, with customers in a fairly concentrated radius; word-of-mouth is often the very best form of advertising there is. Done correctly, it can cost almost nothing. Done incorrectly, it can cost you everything.
Click over to The Marketing Spot to find out how my partners and I used word-of-mouth marketing our technology consulting company in the height of the dot-com era.