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• Thursday, December 11th, 2008

I’m a Search Engine Optimizer (SEO).  I like to think I do a pretty good job.  By no means am I an SEO industry rock star.  While I’ve done a few SEO site reviews for friends and small business, and made some suggestions on how they might improve site rankings on Google and the other Search Engine Results Pages (SERPs), I primarily work on my employer’s corporate Web sites.

Because I don’t consider myself an SEO rock star, I find it curious that for each of the phrases below I rank on page one of Google (tested on 12/10/2008).  These rankings are not just here in Austin, Texas. Thanks to testing done by some of my Twitter pals, I know the pages have similar ranks in other parts of the country and the world.

  • chicken timballo
  • austin tx seo
  • austin texas sem
  • submarine sailors
  • choosing twitter name
  • yummy birthday cake
  • kahlua pecan pie

It’s true, I do have good content for each of these phrases, but (to me at least) it seems unreasonable to think that there are not dozens, or even hundreds of other sites with more relevant content.  With all of the recipe sites on the web –  not to mention all the corporate sites with product recipes – why does my site outrank them?  Most puzzling to me, the SEO market in Austin, Texas is so competitive that companies are using pay-per-click (PPC) to lure in business – how does my little “hobby” site outrank the SEO experts getting paid big dollars to optimize Web sites professionally?

Do I do something magical to my articles? No.  Do I stuff pages with keywords? No.   When I write my articles, I try to be conversational.  I write as if I were talking to somebody in person.  I use descriptive categories and titles, both for my articles and for my pages.  That’s it.   It seems to me that perhaps Google prefers small, simple pages to those of giants without a consistent writing style or methods.

What do you think? Is this good on-site SEO, dumb luck, or is Google on the fritz?

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5 Responses

  1. 1
    QualityGal  //

    You just want me to Google [yummy birthday cake] now.

    (And I totally am.)

  2. 2
    QualityGal  //

    And… you’re #10 for me. I get a lovely MFA page in the #1 spot.

  3. 3
    Adam Dartez  //

    I certainly hope this is the case. I read somewhere that, concerning the future of internet marketing, Google wants all businesses to basically be a news outlet for their industry. The internet gives us a publishing platform that all but eliminates barriers to entry in the information publication game and so hopefully to the bloggers go the spoils!

  4. 4
    SEOAly  //

    I think it is a combination of solid content (which Google has always said is a ranking priority) and lack of competition for the specific terms mentioned above.

    Check out the allintitle: and allinanchor: results for each and you can see that even though terms like ‘austin tx seo’ generate a few hundred thousand results and seem competitive, there are far fewer results for allinanchor: and allintitle: queries for those terms. Several of the terms above also have very low (if any) search volume.

    Not to impugn your SEO skills, Jack! Just trying to help you solve the mystery in your own mind. :)

  5. 5
    seo company uk  //

    I would say it is a bit of both, but you can sometimes over do the seo