Comments on: Email Marketing – update http://www.jackleblond.com/email-marketing-update/ The pursuit of happiness (A second attempt) Wed, 08 Feb 2012 17:47:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jack Leblond http://www.jackleblond.com/email-marketing-update/#comment-12436 Jack Leblond Tue, 25 May 2010 13:13:12 +0000 http://www.jackleblond.com/?p=436#comment-12436 Jacqui, If you haven't already, take a look at this article; http://www.jackleblond.com/improve-conversions-by-20-with-list-segmentation/ Not being familiar with your products or potential customers I can't offer much intelligent advice, however it does seem logical that if possible you should send your newsletters so they arrive during the day and not overnight. The idea that email sitting and waiting first thing in the morning will be opened is a myth in my experience. I'd suggest grouping your subscribers by adjacent time-zones and having your system send them out on a schedule. Hope that helps. Jacqui,

If you haven’t already, take a look at this article; http://www.jackleblond.com/improve-conversions-by-20-with-list-segmentation/

Not being familiar with your products or potential customers I can’t offer much intelligent advice, however it does seem logical that if possible you should send your newsletters so they arrive during the day and not overnight. The idea that email sitting and waiting first thing in the morning will be opened is a myth in my experience. I’d suggest grouping your subscribers by adjacent time-zones and having your system send them out on a schedule. Hope that helps.

]]> By: Jacqui Olliver http://www.jackleblond.com/email-marketing-update/#comment-12224 Jacqui Olliver Sat, 22 May 2010 08:13:01 +0000 http://www.jackleblond.com/?p=436#comment-12224 Thanks Jack, My question: what happens when you have email subscribers all around the world? Eg: I am based in New Zealand - I have subscribers in England, Wales, USA, France and India (off the top of my head). At the moment I have only one general newsletter list, and have been Googling 'list segmentation' to find the best strategies to segment this list - and new subscribers. I do healing work - sensual and emotional - with relationship advice and healing. I am in the process of developing empowerment workshops and programs - and I already have a few ebooks for sale on my website. How do you recommend I segment, and send out to these subscribers? Thanks :-) Jacqui Thanks Jack,
My question: what happens when you have email subscribers all around the world? Eg: I am based in New Zealand – I have subscribers in England, Wales, USA, France and India (off the top of my head).

At the moment I have only one general newsletter list, and have been Googling ‘list segmentation’ to find the best strategies to segment this list – and new subscribers.

I do healing work – sensual and emotional – with relationship advice and healing. I am in the process of developing empowerment workshops and programs – and I already have a few ebooks for sale on my website.

How do you recommend I segment, and send out to these subscribers?
Thanks :-)
Jacqui

]]> By: Jack Leblond http://www.jackleblond.com/email-marketing-update/#comment-254 Jack Leblond Fri, 13 Feb 2009 14:27:23 +0000 http://www.jackleblond.com/?p=436#comment-254 Sorry to disappoint - the real lesson here is that there are no hard and fast rules to follow when it comes to e-marketing. What works for me, probably won't work for you. Many of these companies just made general assumptions. The only way to know what works best for you is to <a href="http://www.jackleblond.com/index.php/2009/01/21/do-you-have-a-phone-a-friend-in-search-marketing/" rel="nofollow">test everything</a>. Sorry to disappoint – the real lesson here is that there are no hard and fast rules to follow when it comes to e-marketing. What works for me, probably won’t work for you. Many of these companies just made general assumptions. The only way to know what works best for you is to test everything.

]]> By: SriMathe http://www.jackleblond.com/email-marketing-update/#comment-252 SriMathe Fri, 13 Feb 2009 11:58:47 +0000 http://www.jackleblond.com/?p=436#comment-252 my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with

]]> By: Jack Leblond http://www.jackleblond.com/email-marketing-update/#comment-56 Jack Leblond Thu, 15 Jan 2009 16:06:27 +0000 http://www.jackleblond.com/?p=436#comment-56 Great point Dr. Mike, you would expect more personalized emails from bigger companies, but much of what I receive is surprisingly bland. Great point Dr. Mike, you would expect more personalized emails from bigger companies, but much of what I receive is surprisingly bland.

]]> By: Dr. Mike Wendell http://www.jackleblond.com/email-marketing-update/#comment-55 Dr. Mike Wendell Thu, 15 Jan 2009 16:02:36 +0000 http://www.jackleblond.com/?p=436#comment-55 I have to wonder how many of those email were actually sent by the company involved and how many were sent by affiliates looking for a commission. A perfect example is the ebay one wanting you to sell your car. eBay would have that information in their database computers and, at least I would hope so, send you an email more tailored to your previous purchases. (At least they did with me when I used to buy stuff through them.) An affiliate marketer wouldn't and would probably just send a generic "spend money via this link so I can get my percentages" email. I have to wonder how many of those email were actually sent by the company involved and how many were sent by affiliates looking for a commission. A perfect example is the ebay one wanting you to sell your car. eBay would have that information in their database computers and, at least I would hope so, send you an email more tailored to your previous purchases. (At least they did with me when I used to buy stuff through them.) An affiliate marketer wouldn’t and would probably just send a generic “spend money via this link so I can get my percentages” email.

]]> By: Margaret http://www.jackleblond.com/email-marketing-update/#comment-25 Margaret Tue, 28 Oct 2008 00:24:50 +0000 http://www.jackleblond.com/?p=436#comment-25 Hello Jack, This is Margaret from ProFlowers, yes, I do have a Google alert set up and I read your article. I don't do email marketing so I can't tell you the exact logic used in when they send out our promotional emails but I wanted to let you know that yes, we are listening to your feedback! We're glad that even if our emails don't always come at the optimal time that you are at least enjoying our products! Thanks, Margaret Hello Jack,

This is Margaret from ProFlowers, yes, I do have a Google alert set up and I read your article. I don’t do email marketing so I can’t tell you the exact logic used in when they send out our promotional emails but I wanted to let you know that yes, we are listening to your feedback! We’re glad that even if our emails don’t always come at the optimal time that you are at least enjoying our products!

Thanks,

Margaret

]]> By: Leads, please! | SEO Tips Mashup http://www.jackleblond.com/email-marketing-update/#comment-24 Leads, please! | SEO Tips Mashup Sat, 25 Oct 2008 05:56:45 +0000 http://www.jackleblond.com/?p=436#comment-24 [...] example, Jack Leblond excoriated several big companies’ email marketing campaigns for similar offenses to customer’s [...] [...] example, Jack Leblond excoriated several big companies’ email marketing campaigns for similar offenses to customer’s [...]

]]> By: Leads, please! http://www.jackleblond.com/email-marketing-update/#comment-23 Leads, please! Thu, 23 Oct 2008 14:50:49 +0000 http://www.jackleblond.com/?p=436#comment-23 [...] example, Jack LeBlond excoriated several big companies’ email marketing campaigns for similar offenses to customer’s [...] [...] example, Jack LeBlond excoriated several big companies’ email marketing campaigns for similar offenses to customer’s [...]

]]> By: SEOAly http://www.jackleblond.com/email-marketing-update/#comment-26 SEOAly Wed, 22 Oct 2008 15:30:35 +0000 http://www.jackleblond.com/?p=436#comment-26 Funny and useful...what a combination! One of these days the companies will realize that A) an e-mail received during the overnight hours is ANNOYING to those using SmartPhones; B) MANY people have spam filters set up to reject messages sent between 1:00 am and 6:00 am (which means people may never even see the messages anyway); and C) even those of us without the SPAM settings set up to filter messages based on time, STILL view these messages as SPAM and delete them without ever reading them. How do these companies, with such enormous resources, not understand that many view these messages no differently than we view telemarketing calls? Your most potentially loyal brand champions delete these messages as SPAM without ever reading them simply because they're annoyed by the very idea of waking up in the morning to 15 e-mails that were sent at 4:00 am. Understand your market and basic consumer psychology, please! :) Funny and useful…what a combination! One of these days the companies will realize that A) an e-mail received during the overnight hours is ANNOYING to those using SmartPhones; B) MANY people have spam filters set up to reject messages sent between 1:00 am and 6:00 am (which means people may never even see the messages anyway); and C) even those of us without the SPAM settings set up to filter messages based on time, STILL view these messages as SPAM and delete them without ever reading them.

How do these companies, with such enormous resources, not understand that many view these messages no differently than we view telemarketing calls? Your most potentially loyal brand champions delete these messages as SPAM without ever reading them simply because they’re annoyed by the very idea of waking up in the morning to 15 e-mails that were sent at 4:00 am. Understand your market and basic consumer psychology, please! :)

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