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Archive for the Category ◊ Rants ◊

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• Monday, October 19th, 2009

Frames used to be cool

If you’ve been surfing the web for more than a few years, you may remember the days when seemingly every Web site was constructed using frames.  I built more than a few of those myself.  On the surface they seemed to be an ideal solution to many of the problems both coders and marketers had with non-framed sites.  For coders it meant you didn’t need to copy your navigation, headers and footers into every single page – saving you lots of time.  For marketers, it meant that your menus. logos and other branding information was always viewable by your site’s visitors, no matter how much scrolling they did.  In the days of Yahoo and other directory pages, it was a perfect way to build pages.

Then came the next generation of search.  Instead of relying on human provided data to build a huge list of web pages, these new search indexes used “robots”, “spiders” and “crawlers” to automagically navigate the internet.  Following links, they located pages and read their content dynamically.  This is when using Frames become a bad way to build pages.

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Author:
• Thursday, August 13th, 2009

Are non-bloggers idiots?. . . and bloggers are liars and cheats. That’s what the U.S. Government seems to think anyway.

The U.S. Government has started rattling its sword at bloggers, saying it thinks bloggers should disclose when they have been paid (or given a free product) for a review.

The FTC guidelines concerning endorsements and testimonials already contain this text: “endorsements must reflect the honest opinions or experience of the endorser, and may not convey any representation that would be deceptive if made directly by the advertiser.”  In other words, anyone that does an endorsement must tell the truth.  If we, as bloggers, choose to endorse a product or service, we are already bound by this guideline. Why must we also tell people it’s a paid (or traded) endorsement?  Why the second rule?  Is the Government foolish enough to think that a blogger who is already breaking the honesty rule will think twice about breaking the notification rule?
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Category: Rants  | 18 Comments