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Archive for the Category ◊ Rants ◊

Author:
• Saturday, March 12th, 2011

Be my friend and you can share my toys

Remember when you were a kid and the other kids on the playground would say things like “if you be my friend, I’ll let you play with my new toy?”  Or perhaps, “if you give me some of your dessert I’ll be your friend.” It’s just what kids do, and most of us grow out of that.  Or, at least I thought we did.

A growing trend in social media is to lure people to “like” or “follow” companies, products or brands by giving them something they want; a t-shirt, sticker, hair-care products or some other equally useless awesome “stuff”.  OK, that’s cool, everybody wins, sort of.

It’s a disaster, not daycare.

However, I think a line has been crossed.  While I and many other tech-minded people were at SXSW, a terrible disaster took place in Japan.  more…

Author:
• Tuesday, June 22nd, 2010

While I was not one of the nut jobs Apple Enthusiasts that stayed up all night to pre-order the new iPhone 4, I did eagerly await the release of the new OS4 software update and install it the very second I was able to.  Thankfully my install was quick and painless, though not without a few surprises.

iphone os4 geotagging photo mapOne of the semi-new features is the ability to geotag your photos.  I say it’s “semi-new” because as it turns out, it’s actually been available since the OS2 update, but not everybody knew about it (more on that later).   With the release of OS4, it’s more obvious – and actually usable on the iPhone.

Geotagging your photos on the new OS4 allows the iPhone (and various other tools and websites) to sort your photos by location.  When you open the photos app, you’ll notice two icons at the bottom – “Albums” and “Places”.  Selecting “places” will provide you a map, similar to this one that I grabbed from my phone.

The level of detail at which the photos are geotagged is pretty amazing, though with the iPhones GPS capabilities, should not be all that surprising. The map I uploaded is zoomed out pretty far, but if you were to continue zooming in you would see the little dots continue to split and multiply as photos are sorted into smaller and smaller groupings based on their respective locations.  That’s cool, right?  This will be great for vacations, or events – it’ll be so much easier to upload your memories to Picasa, Flickr, Photobucket or any number of places and have them automatically tagged by location.  Welcome to the future my friends, or if you are an Orwell fan, I guess it might be the past. more…

Author:
• Tuesday, March 23rd, 2010

Marketing-babble

I’m on a bit of a rant today. Before we get started,  If you are not familiar with buzzword bingo, take a moment and watch the clip….I’ll wait.

Somehow, it seems that even though most marketers had figured out buzzwords were bad, they are making a comeback.

more…

Author:
• Wednesday, December 23rd, 2009

Volunteer for Submarine ServiceI joined the U.S. Navy in the fall of 1984, arriving at boot camp in April of the next year.  Shortly after getting settled into the barracks, there was a pretty common joke that I heard from a lot of my fellow recruits;  “How do you know when your recruiter is lying to you?  His lips are moving!”

I’m growing concerned that pretty soon people will be thinking the same thing about SEOs.

What if you were number 1 and nobody searched for you? Are you still number 1?

A while ago, I wrote about how to hire an SEO, and more recently about what questions you should be asking about your web measurements.  Both of those should help you become a more intelligent SEO shopper.  I’ve stumbled upon the site of Austin SEO company that made me realize there is still more you need to know in order to protect yourself from the snake oil salesmen. more…

Author:
• Monday, November 02nd, 2009

stick a pen in my eyeTo borrow a phrase from Lisa Barone; I’d rather stick a pen in my eye than read another story about some company doing a good job of customer service on Twitter.  Ever since Comcast went viral with “Frank’s” ability to solve problems the people on the phones couldn’t, it seems every company under the sun has been getting their support teams on Twitter and attempting to solve problems that way.  A Google search for “customer service twitter” returns only about 150 million results.

I’d say that horse is dead, can we stop beating it now?  Customer support reps are SUPPOSED to provide great service…it’s like, their job, right?

Who should we be talking about?  The people who earn their living doing something else, but still step up and try to help when they sense frustration directed at or about the company they work for.  I recently had such an experience (Guess you figured that was coming) more…