Every facet of internet marketing has its own vocabulary, and for beginners it can be difficult to effectively communicate your wants needs without a proper understanding of the terminology. Terms like “Open Rate”, “Click Rate”, “Conversion Rate” and “Cost-per-Click” can be a little intimidating for people when they are just getting started.
Without at least a basic understanding of the language of email marketing, it can be difficult to know what you need to track and what the measurements can tell you about the success or failure of your campaign.
What follows is a list of ten terms that are commonly used with email marketing campaigns, what they mean, how they are normally calculated and why it’s important to you. more…
If you’ve noticed the #SEODJWed hashtag in your twitter stream, it’s a safe bet you have asked yourself that very question – I know I did.
In a nutshell, #SEODJWed is a group of SEOs from around the world with a wide range of musical tastes, each sending out links to music they enjoy, or have been asked to play… and it happens on Wednesday. It’s been dubbed “Social DJing”, I just call it fun. It’s the way radio ought to be, great music, an occasional interesting story and no commercials. It’s defiantly NOT your parents’ radio.
To find out more about what it is and how it got started, I did an email interview with some of the frequent contributors. I sent questions to Monica Wright (@MonicaWright), Tony Verre (@TonyVerre) and Steve Plunkett (Steve does his DJing as @djpaisley), and since I recently started pitching in, I figured I provide my own answers as well – that doesn’t make me crazy, right?
In my last article I published a list of “TEN DO’s” from the 1998 edition of “Web Publishing for Dummies”, today we review ten things the authors thought you should NOT do. You might be surprised, as I was, that all ten are still applicable today.
The great thing about this book (if you ignore references to CompuServe, Prodigy and GeoCities) is that it was written before the search engines moved to the front of everyone’s mind. The information presented is primarily focused on creating a better experience for your visitors, and that is something that we should all be working towards.
Take a moment or two and review this list – did I miss anything? more…
I was somewhat startled to discover a copy of “Creating Web Pages for Dummies (1998)” on my desk this morning. The book promises I’ll be able to “Create Dazzling Home Pages – In No Time!” I’m still not sure who put it there, or what they are trying to tell me, hopefully that mystery will soon be solved, and hopefully they were thinking I’d get a laugh from it and not that I’d learn something from it. As I glanced at the table of contents, it did generate a grin or two – there’s a whole section devoted to geocites. However two chapters stood out more than the rest “Ten Web Publishing DO’s” and “Ten Web Publishing DON’Ts.” I just knew these tips from the early days of the web would create some laughs, so I flipped ahead and looked at the lists. I could not have been more wrong. Why I was wrong is connected to the fact that there is something very important to note about this book – the ONLY mention of anything search engine related is this brief definition:
Search engine: Web-based services that help you find things you are looking for.
Why is that important you ask? Because this book was written before web designers/developers thought that getting attention from Google was more important than giving visitors good content. The fact that the authors were concerned with content makes both of their lists still (mostly) accurate. Below is the list of ten “DO’s” along with my comments about how they may (or may not) apply today. more…