Archive for the Category ◊ Search Engine Optimization ◊

Not long ago I provided some advice about how to hire an SEO.  Today, I had to fire one of my customers for not following that advice.  I can’t entirely blame them though.  Well, I could – but that would be rude.

You see, as an SEO consultant I had made a very bad mistake.  I assumed the customer would want to help me, that they would want to take an active role in optimizing their site and improving it’s search rankings.  This is the story of how it happened.  The names have been removed and the keywords have been changed to protect the stupid. more…

Link Building

Getting other site owners to link to your Web site is one of the best ways to improve your search rankings.  Researching the best places to get links, and convincing the site owners to add them can be a time-intensive task.  While I don’t suggest you take link building to the extreme, I cannot stress strongly enough its importance.   For your time and efforts to be properly rewarded, you need for the links to be created in the most beneficial way possible. more…

I’ve had my iPhone for about six months, and I’m always amazed by the wide range of apps available for it.  From the flat-out silly, like “fart machine” to those much more useful like Tweetie and Fandango.  It seems that no matter what your interest is, there’s an app for that.

I spent some time recently scouring the app store looking for tools that might be useful for those who want their sites to rank better on the search engines, for people interested in buying domain names, reviewing web statistics or monitoring the health of their web servers. more…

You need professional help

Selecting professional help of any type for your business can be a complicated and often difficult task.  But when you add back-biting and in-fighting among the possible candidates the task becomes nearly impossible.

Some disagreement about the best way any job should be done can always be expected within any professional community, but lately the members of the SEO community seem determined to undermine and discredit one another.  Some even going so far as to say the entire industry is a boondoggle, except of course for what they say is the right way to do it (of course). more…

Are you struggling to rank well in a competitive industry?

I know,  I know. Who isn’t?  Video can help.

I’ll assume you have completed an SEO site audit looking for ways to improve your on-site optimization and are seeking out quality back-links to improve your off-site presence.  If not, well, video can still help – but you REALLY need to make sure you do these steps too.

Video has long been known to rank well in the search engines, and thanks to universal search its done even better in the last year or so.  If you are not familiar with universal search, in a nutshell it means that Google (or the other top engines) search all of their indexes for possible results to your query and return the top entries for web, news, video, images and local on one page.  Getting your content returned by more than one of these indexes GREATLY increases the likelihood of your link(s) being clicked. Web video is one of the easiest to create and get indexed.

How do I get my web video ranked? more…