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Archive for the Category ◊ Search Engine Optimization ◊

Author:
• Wednesday, June 25th, 2014

My friend Barbara NixonGood enough, isn't, who writes the Public Relations Matters blog, posed an interesting question recently.  It seems that an older article of hers has recently shown an unexplained increase in traffic.  Unfortunately the article has some broken links and a few missing images.  Barbara was wondering whether or not she should take the time to update the post. I’m sure that Barbara is not alone in wondering about this.

The short answer is YES, you should absolutely update the page. The why’s and how’s take some explaining, and a little bit of sleuthing. more…

Author:
• Friday, March 01st, 2013

All in one seo pack - the swiss army knif of SEOYou want your WordPress powered site to rank well, right? Like most site owners you have probably read dozens of blogs, and more “Top 10 SEO tips for WordPress”, or perhaps “Must Have WordPress Plugins” posts than you care to remember. The only problem is that many of these articles just say you have to install the plugins, not how to use them. I’ll admit that I am as much at fault as anyone else. Here’s the problem; while some plugins require little or no configuration, and even less on-going attention – All in one SEO pack is not one of them. Miss a check box or ignore a field and you could be doing more harm than good – your site rankings could drop faster than Wile E. Coyote holding an Acme umbrella.

This post will be updated from time-to-time when there are significant updates to the plugin. Items that are new to this post will be bolded. Additionally, I’ll mark items that could be detrimental to your rankings with a caution sign.

Updated on 3/1/2013 – The version currently being covered is 1.6.15.3.

Update: 1/23/2015 – This article is no longer being updated.  It still provides a good reference for many of the settings, but is not all-inclusive.
more…

Author:
• Tuesday, July 13th, 2010

web pages for dummiesPut your visitors before the engines

In my last article I published a list of “TEN DO’s” from the 1998 edition of “Web Publishing for Dummies”, today we review ten things the authors thought you should NOT do. You might be surprised, as I was, that all ten are still applicable today.

The great thing about this book (if you ignore references to CompuServe, Prodigy and GeoCities) is that it was written before the search engines moved to the front of everyone’s mind. The information presented is primarily focused on creating a better experience for your visitors, and that is something that we should all be working towards.

Take a moment or two and review this list – did I miss anything? more…

Author:
• Wednesday, December 23rd, 2009

Volunteer for Submarine ServiceI joined the U.S. Navy in the fall of 1984, arriving at boot camp in April of the next year.  Shortly after getting settled into the barracks, there was a pretty common joke that I heard from a lot of my fellow recruits;  “How do you know when your recruiter is lying to you?  His lips are moving!”

I’m growing concerned that pretty soon people will be thinking the same thing about SEOs.

What if you were number 1 and nobody searched for you? Are you still number 1?

A while ago, I wrote about how to hire an SEO, and more recently about what questions you should be asking about your web measurements.  Both of those should help you become a more intelligent SEO shopper.  I’ve stumbled upon the site of Austin SEO company that made me realize there is still more you need to know in order to protect yourself from the snake oil salesmen. more…

Author:
• Monday, December 21st, 2009

Answer these three questionsWith SEO, like life, it’s about the questions you ask, not the answers you get.

Not long ago, I was dropping some shirts off at the cleaners.  I had noticed that a few of my buttons were cracked and broken.  I asked the young woman working the counter if they repaired buttons.  She simply replied “No, we don’t.”  I was puzzled, I thought all cleaners did this – now I would have to either find a new cleaner, or repair them myself.  But then, possibly sensing the building frustration on my face, she added; “We can replace the broken ones if you’d like.”  What? I was dumb founded.  How could this woman be so clueless as to not understand that is what I had meant?  It seemed fairly obvious to me that I didn’t actually expect them to be sitting back there with a tube of crazy glue repairing the buttons.  Then it occurred to me, I had asked the wrong question.  Even worse, I had expected them to interpret what I asked into what I meant.

What’s your reason for asking the question?

Before you ask any questions, you have to have a qoal – or two, or 10.  What is it you want your Web site to do?  Guess what? Tony Robbins and all the other self-help dorks have something to teach us about SEO.  If you can’t measure it, it’s not a goal.  It might be interesting, but it’s not a goal. more…

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