• Wednesday, June 25th, 2014
My friend Barbara Nixon, who writes the Public Relations Matters blog, posed an interesting question recently. It seems that an older article of hers has recently shown an unexplained increase in traffic. Unfortunately the article has some broken links and a few missing images. Barbara was wondering whether or not she should take the time to update the post. I’m sure that Barbara is not alone in wondering about this.
The short answer is YES, you should absolutely update the page. The why’s and how’s take some explaining, and a little bit of sleuthing. more…
• Friday, March 01st, 2013
You want your WordPress powered site to rank well, right? Like most site owners you have probably read dozens of blogs, and more “Top 10 SEO tips for WordPress”, or perhaps “Must Have WordPress Plugins” posts than you care to remember. The only problem is that many of these articles just say you have to install the plugins, not how to use them. I’ll admit that I am as much at fault as anyone else. Here’s the problem; while some plugins require little or no configuration, and even less on-going attention – All in one SEO pack is not one of them. Miss a check box or ignore a field and you could be doing more harm than good – your site rankings could drop faster than Wile E. Coyote holding an Acme umbrella.
This post will be updated from time-to-time when there are significant updates to the plugin. Items that are new to this post will be bolded. Additionally, I’ll mark items that could be detrimental to your rankings with a caution sign.
Updated on 3/1/2013 – The version currently being covered is 220.127.116.11.
Update: 1/23/2015 – This article is no longer being updated. It still provides a good reference for many of the settings, but is not all-inclusive.
• Monday, July 26th, 2010
If you’ve noticed the #SEODJWed hashtag in your twitter stream, it’s a safe bet you have asked yourself that very question – I know I did.
In a nutshell, #SEODJWed is a group of SEOs from around the world with a wide range of musical tastes, each sending out links to music they enjoy, or have been asked to play… and it happens on Wednesday. It’s been dubbed “Social DJing”, I just call it fun. It’s the way radio ought to be, great music, an occasional interesting story and no commercials. It’s defiantly NOT your parents’ radio.
To find out more about what it is and how it got started, I did an email interview with some of the frequent contributors. I sent questions to Monica Wright (@MonicaWright), Tony Verre (@TonyVerre) and Steve Plunkett (Steve does his DJing as @djpaisley), and since I recently started pitching in, I figured I provide my own answers as well – that doesn’t make me crazy, right?
• Tuesday, July 13th, 2010
Put your visitors before the engines
In my last article I published a list of “TEN DO’s” from the 1998 edition of “Web Publishing for Dummies”, today we review ten things the authors thought you should NOT do. You might be surprised, as I was, that all ten are still applicable today.
The great thing about this book (if you ignore references to CompuServe, Prodigy and GeoCities) is that it was written before the search engines moved to the front of everyone’s mind. The information presented is primarily focused on creating a better experience for your visitors, and that is something that we should all be working towards.
Take a moment or two and review this list – did I miss anything? more…
• Thursday, July 01st, 2010
Am I a Web Publishing Dummy?
I was somewhat startled to discover a copy of “Creating Web Pages for Dummies (1998)” on my desk this morning. The book promises I’ll be able to “Create Dazzling Home Pages – In No Time!” I’m still not sure who put it there, or what they are trying to tell me, hopefully that mystery will soon be solved, and hopefully they were thinking I’d get a laugh from it and not that I’d learn something from it. As I glanced at the table of contents, it did generate a grin or two – there’s a whole section devoted to geocites. However two chapters stood out more than the rest “Ten Web Publishing DO’s” and “Ten Web Publishing DON’Ts.” I just knew these tips from the early days of the web would create some laughs, so I flipped ahead and looked at the lists. I could not have been more wrong. Why I was wrong is connected to the fact that there is something very important to note about this book – the ONLY mention of anything search engine related is this brief definition:
Search engine: Web-based services that help you find things you are looking for.
Why is that important you ask? Because this book was written before web designers/developers thought that getting attention from Google was more important than giving visitors good content. The fact that the authors were concerned with content makes both of their lists still (mostly) accurate. Below is the list of ten “DO’s” along with my comments about how they may (or may not) apply today.