While yes, I do believe some people could begin to take advantage of the #skittles Twitter feed, take into account that, well, how often has anyone really needed to go to Skittles.com? I love skittles and I have never visited the site, why would I need to?

Of course, if I was a young kid and I had no idea what the candy was I might take a gander and see the Wikipedia page, Twitter, Flickr (which has some fantastic, delicious looking pictures!), and then the web site is automatically familiar to the Internet. Its not trying to sell me anything, its trying to offer up its perception of the brand of Skittles through the other people that have had an experience.

It won’t be apparent now because all of the Tweets are from people that are shocked at the movie, lets wait a few months until the buzz dies down and people forget about their move. You’ll forget the site even exists when you Tweet something like “Wow, I’m really enjoying the new skittles!” and it shows up on the official web site!

Of course negative feedback also occurs, I really don’t think it will become a problem for the candy. As a brand, Skittles is extremely strong.

http://www.respinningtheweb.com/?p=451

It was interesting to see fans response to this use of Social Media. Twitter has made it very easy to promote content and ideas. The mashup in general was pretty weak because it could be confusing without a central hub of information. Social media “traditionally” is used in support of a central message.

What I can not wrap my head around is why people care if they are on the Skittles home page.