All in one SEO Pack Configuration – Step by Step

Each of the six Title format boxes allow you to customize how the titles are displayed in the various parts of the site. On sites I maintain, I leave all but the Post setting alone. On each of those I insert a few VERY carefully selected keywords (or synonyms). Doing this ensures those keywords are part every title.

CAUTION: misconfiguration of this setting could negatively affect your rankings!

You may be tempted to stuff your titles with keywords. Don’t, it will backfire on you.

Search Title Format

This field is confusingly named. It actually has nothing to do with the search engines. Instead, this relates to the results page of your local/site search.

Description Format

There are a four automated formats available for the setting. The default is the best one, leave this one alone.

404 Title Format

The box sets the page title for your 404 (page not found) error pages.

Paged Format

Leave this one alone.

SEO for Custom Post Types

WordPress 3.0 introduced the ability to create your own custom post types. If you have created one (or more) and want AIOSEO to be enabled for them, check this box. If not, leave it uncehecked. If you are curious about custom post types, you can read more on the WordPress.org Custom Post Types pages.

Custom Post Types for SEO Column Support

You’ll use this box to list the types of posts you want to have AIOSEO information displayed for while viewing your listings, by default it already includes “posts” and “pages”. If you’ve created a custom post type and want it to have access to the All In One SEO Pack features, be sure and list it here. Unless you really, really dont want to have AIOSEO used on your be careful you don’t delete the default information.

Google Plus Profile Sitewide Default

Enter your Google Plus Profile URL here to link your site’s pages to Google Plus.

If you’re not already familiar with the how & why of the “rel=author” tag, you really should do some research – start with the links I included above. In a nutshell, by creating a valid Google Plus profile for your self, and then linking your posts to that profile you might get yourself a little snazzier listing in the Google search results, and I’ve heard people say they believe this will be included as a ranking factor.

Google Analytics ID:

If you’re using Google’s free (and powerful) analyitics tool, enter your Google Analytics ID here.

Tracking Domain:

Enter domain name for tracking with Google Analytics.

Track Multiple Domains:

The default (and most common) method of using Google Analytics is on a single domain, or website. However, there are occasionally times when it is useful to track your visitors across multiple domains. If you’re cusrious about how to do this, check out the “Tracking Multiple Domains” page on the Google Support website.

If you have you have completed all the required steps to do this, click this check box to enable it.

Track Outbound Links:

In the standard configuration, links that lead away from your site are not automatically tracked by Google Analytics. Without the AIOSEO plugin you would need to insert some JavaScript into your pages and manually tag all outbound links you want to track. Thankfully, it’s now as simple as checking this box.

You should know that turning on this feature will introduce a fraction of a second delay from the time your visitor clicks a link until the time the activity actually happens. According to Google, the delay will hardly be noticable.

Use Categories for META keywords

If you are hyper-careful and strategic about your category names, go ahead and use this. If you are like the rest of us, leave this one alone and add your keywords manually for each post.

Use Tags for META keywords

If you are thoughtful and strategic about your tag names, go ahead and use this as it could save you some time as you create new posts. Checking this causes the tags you set for a given post to be used as the META keywords for that post. You can also manually add additional words as you normally would as well. Just be careful not to duplicate them.

Dynamically Generate Keywords for Posts Page

If you have changed the default setting of WordPress and the listing of of your posts is somewhere other than your default/home page then this option determines if you want the keywords for that page set dynamically (based on all the posts listed) or if they should be manually entered. I suggest you do it manually.

Use noindex for…

There are three of these boxes, ensure each one is selected. This tells the search engines to not index these areas of your site. This is another method minimizing duplicate content risks.

CAUTION: misconfiguration of this setting could negatively affect your rankings!

If this is not used, you are allowing the engines to index the same content, but at multiple URLs. This is duplicate content, and it’s bad.

UPDATE: If you are correctly using the canonical tag, this is almost a non-issue now. I say almost for two reasons. 1) While BING does recognize the canonical tag, they are a bit more picky about it than Google is and it’s possible they wont trust your implementation of it.  Even though Bing currently has a small(er) piece of the search engine traffic, you don’t want to risk making things worse for yourself in the future. 2) Google likes it when you help them move faster. By telling them they don’t need to index something it allows them to move through the rest of your site more quickly.

Autogenerate Descriptions

Enabling this feature will tell SEO pack to automagically generate META descriptions for your posts using the first 150 characters of your article. If you are a content rock star and always get your keywords in the first sentence, then this will work great for you. The plugin will look first to see if you set one manually on the post before auto-generating one. Since most of us are note content rock stars, it’s generally safer to enter descriptions manually on each post.

I have this feature enabled to save me a few seconds when I occasionally post articles that I don’t care if they rank or not. It’s also a nice safety net for when I just plain forget to do it.

NOTE: We’ll discuss further down how/where to enter your post and page descriptions.

Capitalize Category Titles

This is a bit of a mystery. Check this and page titles, of category pages with will have the first letter of each word capitalized.

Other than for visual appeal, I (and several fellow SEOs I checked with) can think of no reason to do this. Google’s Matt Cutts, shared with me “Google tends to ignore upper vs. lowercase. But certainly users respond to the differences quite a bit.”

The default behavior of WordPress is to use the text you enter as the category title, as the page title as well, if you want initial caps in one, wouldn’t you want it in both?

My recommendation is if you want titles like this, enter them this way and leave this unchecked to save a few processor clicks.

Exclude Pages

Pages listed here will not be processed by the all in one seo pack. This is usefully if you have other, non-WordPress, dynamic content running on your site.

Additional Headers

There are three of these boxes. Text entered here will be added to the head section of your pages. These are useful if you need to add meta validation for webmaster tools. If you use these, use with caution. These are not required for basic SEO practices.

Log Important Events

This is a troubleshooting tool from the developer. If checked and a significant event (No, I have no idea what that would be) happens, it’ll be logged.

All in one SEO Pack Configuration – post settings

When creating a new post you’ll want to scroll to the bottom of your post editing page to the All in one SEO Pack section. There you will see the following four options.

Title

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