• Wednesday, September 22nd, 2010
As an email marketer, I can tell you that many of the people in my profession work hard to develop good content, sell their products and constantly increase the size of their subscription base.
Despite their best efforts, there are three things working against them.
You see, most email subscribers are naive, lazy and misinformed. Of course I mean that in the nicest way possible ;-). more…
• Tuesday, September 21st, 2010
It’s true; research has actually proven that email marketers are even dumber than previously thought was possible. In the interest of fairness and full disclosure, I have to tell you I am an email marketer. Although, sometimes when I meet someone new I lie and say I’m a garbage collector. Most people like what garbage collectors do for a living.
It’s not the size of the boat; it’s the motion of the ocean.
The crew at returnpath.net recently concluded a 19 month study into how email marketers handle non-responsive addresses. I don’t know what the researchers expected to uncover, but the results were shocking, at least to me anyway. more…
As an email marketer, I can tell you that many of the people in my profession work hard to develop good content, sell their products and constantly increase the size of their subscription base.
