Rarely is the easiest solution also the best
As a professional email marketer, it really irks me when I see companies, both small and large doing it badly. I’ve ranted in the past about other failed e-marketing I’ve been subjected to, and unfortunately, I suspect this won’t be the last time I do it either. I blame the surveys. It seems barely a week goes by when yet another survey comes out showing how fast, easy and cheap e-marketing is; that anyone wanting to survive the economy better be doing it soon. Please, somebody stop them.
All images in email = e-marketing fail
Because of the wide variety of computer systems, email client software and human languages on the Internet; it is a practical impossibility to ensure that what you send will look the same to the reader as it does to you (even when sending plain text). One of the most abused methods bad lazy uninformed email marketers attempt, is to create the message entirely from an image, or group of images. Seems like a simple solution, right? WRONG! While sending your email as just embedded images could make it look the same to the reader as it does to you, it does not guarantee they will ever even see it, or understand it. more…
