• Friday, March 01st, 2013
You want your WordPress powered site to rank well, right? Like most site owners you have probably read dozens of blogs, and more “Top 10 SEO tips for WordPress”, or perhaps “Must Have WordPress Plugins” posts than you care to remember. The only problem is that many of these articles just say you have to install the plugins, not how to use them. I’ll admit that I am as much at fault as anyone else. Here’s the problem; while some plugins require little or no configuration, and even less on-going attention – All in one SEO pack is not one of them. Miss a check box or ignore a field and you could be doing more harm than good – your site rankings could drop faster than Wile E. Coyote holding an Acme umbrella.
This post will be updated from time-to-time when there are significant updates to the plugin. Items that are new to this post will be bolded. Additionally, I’ll mark items that could be detrimental to your rankings with a caution sign.
Updated on 3/1/2013 – The version currently being covered is 22.214.171.124.
• Saturday, March 12th, 2011
Be my friend and you can share my toys
Remember when you were a kid and the other kids on the playground would say things like “if you be my friend, I’ll let you play with my new toy?” Or perhaps, “if you give me some of your dessert I’ll be your friend.” It’s just what kids do, and most of us grow out of that. Or, at least I thought we did.
A growing trend in social media is to lure people to “like” or “follow” companies, products or brands by giving them something they want; a t-shirt, sticker, hair-care products or some other equally
useless awesome “stuff”. OK, that’s cool, everybody wins, sort of.
It’s a disaster, not daycare.
However, I think a line has been crossed. While I and many other tech-minded people were at SXSW, a terrible disaster took place in Japan. more…
• Wednesday, September 22nd, 2010
As an email marketer, I can tell you that many of the people in my profession work hard to develop good content, sell their products and constantly increase the size of their subscription base.
Despite their best efforts, there are three things working against them.
You see, most email subscribers are naive, lazy and misinformed. Of course I mean that in the nicest way possible ;-). more…
• Tuesday, September 21st, 2010
It’s true; research has actually proven that email marketers are even dumber than previously thought was possible. In the interest of fairness and full disclosure, I have to tell you I am an email marketer. Although, sometimes when I meet someone new I lie and say I’m a garbage collector. Most people like what garbage collectors do for a living.
It’s not the size of the boat; it’s the motion of the ocean.
The crew at returnpath.net recently concluded a 19 month study into how email marketers handle non-responsive addresses. I don’t know what the researchers expected to uncover, but the results were shocking, at least to me anyway. more…
• Thursday, August 12th, 2010
Unsolicited Commercial Email
More affectionately known to the public as “spam”, unsolicited commercial email (UCE) is one of the most infuriating things facing mankind today. Worldwide, it is estimated that there are approximately 183 BILLION spam messages sent DAILY. Yes, BILLION and yes, DAILY. Even though we may only spend a few seconds on each piece of spam, all those seconds add up to some staggering amounts of lost time, productivity and money. Google has a nifty tool to help you find out what spam might be costing you.
In 2003, the US Federal Trade Commission (FTC) enacted the “Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act” in an attempt to curb the rapidly growing spam problem. Who thinks it worked? Since then it has been revised a few times, but as far as controlling spam goes, it remains just as ineffective. We’ll get to why I think that in a bit. more…